Pinterest is fast becoming one of the most populated destinations on the web for shoppers. (Not platform users, but SHOPPERS.) According to Pinterest, 97% of the searches on the platform are unbranded (hello, keyword strategy), 85% of Pinners use the site when they want to start a new project, and 80% of the people who use the platform go there with purchase intent… they’re in the process of planning, organizing, and making purchases. There’s a really good chance your customers are already there.
“Isn’t Pinterest just a place moms go to plan ways to make their pantries seem bigger?” 🏡 Yasssss! That’s exactly where they go to make those pantries Mama’s pride and joy.
“Well… our customers are trendy, athletic men in their 30s.” 🧔🏻 Cool, man… nothing wrong with that. Though…
You may be interested to know that 40% of the folks signing up for Pinterest these days are men. And 40% of US dads (a lot of those guys happen to also be trendy guys in their 30s) are using Pinterest. 👨🏻🧔🏾🧔 (see those beards, bro?)
The geniuses at Pinterest have rolled out a bunch of changes to make this platform A MARKETER’S DREEEEAM! The algo change is surfacing newer content from a more diverse selection of Creators. They’ve also rolled out changes that expand Shop features, show local businesses in product search results, allow retailers to upload up to 5 MILLION products from their catalogs, and they even have Story Pins (only these “stories” don’t disappear after 24 hours).
Pinterest is about to be your jam. 🥰🥰