Top Latin American Influencers

Influencer market is the way forward when it comes to digital marketing techniques. You know this, we know this, and the influencers know this. The biggest hurdle for many is trying to find the right kind of influencer who really fits their brand and represents their target market.

We love doing influencer roundup articles here at The Shelf because it gives us an opportunity to show some of our favourite names in the biz to brands and businesses that can really utilise them.

This month sees the return of the Latin Grammy Awards, so we've decided to focus this roundup on our favourite Latin American influencers. So buckle up and enjoy, because we've got some amazing faces for you to start following!



With over 10 million subscribers to her YouTube channel, Mariale is one of the most popular influencers on this list. Her videos are mostly in Spanish, but this hasn’t put people off from following her channel. Her Instagram has also blown up in recent years, and she now boasts over 5 million followers there too.


Bethany Mota has been a big deal on the YouTube scene for years now. She has over 10 million subscribers, and has even appeared on Dancing with the Stars thanks to her online fame. Along with her 5 million Instagram followers, she has really found her tribe online of style-conscious millennials who love her effervescent energy and down to earth advice.


Perfectly mixing her love of gaming and love of baking, Tiffany Garcia’s YouTube channel has grown to over 6.5 million subscribers. She plays through a range of different games, appealing to both a male and female audience online. And, over on her Instagram, another 1.1 million people have followed her to enjoy her colorful and fun feed.


Posting engaging makeup tutorials and product reviews in both Spanish and English, Tejeda Ruiz knows exactly how to keep her 2.2 million subscribers entertained. This lifestyle influencer has built up a dedicated following both on YouTube and Instagram. This woman has a powerful story, an immigrant, a war veteran, a mother, and an entrepreneur.

Parenting vlogger and music sensation Jorge Narvaez posts videos to his 600k plus subscribers featuring him and his daughter singing cover songs, as well as giving parenting tips. Hi channel began when he was a single parent, and he has now married and extended his family and shares personal and uplifting moments with them on both his channel, and his Instagram account.

Producing videos in both English and Spanish, Maiah’s channel is filled with instructional videos, lifestyle vlogs, and entertainment. An actor and vlogger, her videos are filled with personality and style, and her 670k plus followers clearly feel the same. Her Instagram feed is also worth noting as its filled with stylish images and snapshots into her daily life.


With 14 million subscribers, Caeli has one of the largest followings on this list. Posting vlogs filled with makeup and style tips, most of her fame has come from her unmatched sense of humor. Her parody videos and comedy spoofs are what have gained her the most attention online. And, her beautiful Instagram feed, filled with selfies and fashion shots has gained her another 7.3 millions followers to boot.


Yuya is another big name beauty vlogger, with her YouTube account attracting over 22 million subscribers. She vlogs in Spanish, and shares her amazing makeup and beauty tips with all her followers. Add to this her 12.7 million Instagram followers, and you’ve got one powerful influencer right here.


An incredibly funny comedy vlogger, Lele Pons creates humor-filled videos for her 11 million YouTube subscribers. She was even named one of the most influential people on the internet by Time. Her Instagram account is even bigger, with over 29 million followers.


Salice is another comedy vlogger who posts new videos every week on her YouTube channel to her 1.7 millions subscribers. Even though she now focuses more on her Instagram account, which has 9.6 million followers, her YouTube still attracts a large audience.

Who are your favorite Latin American influencers? Did we miss them off this list? Let us know in the comments below!