Valentine’s Day is supposed to be the most romantic day of the year (not that we need ONE day to express our love for one another, but let’s face it, many people use it as an excuse to shower their loved ones). This love showering extravaganza also makes Valentine’s Day a goldmine for marketers. And while some people show their love with the usual suspects (chocolate, flowers, dinners), the holiday isn’t JUST reserved for those typical businesses.
Most people now see Valentine’s Day as a time to celebrate with their kids, friends, and even pets….and some even like to refer to it as Single Awareness Day.
But all jokes aside...views on the holiday have significantly shifted, where people now view it as a time to appreciate ALL of their loved ones.
So, no matter what you sell or who your customers are, you can all win their love this Valentine’s Day.
A Digital Marketing Guide to Valentine's Day [Infographic]
Check out our Valentine's Day Infographic below to get all the sweet deets on:
- who's spending the most money in the name of love
- what they're spending their money on
- why spreading virtual love is key for marketers today
- and how you can get your customers to fall in love with you
So there you have it! All the deets you need to know about digital marketing leading up to Valentine's Day. If you liked this infographic, please help spread the virtual love by copying and pasting this code below into your own blog post!
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Valentines Day Marketing Stats and References
"Men lead the charge in Valentine's Day spending" statistics
- Men spent nearly double what women spent in 2015. - NRF
"25-34 year olds are the biggest V-day spenders" statistics
- Adults 25 to 34 will outspend other age groups at an average of $213.04; 35 to 44 year olds will spend an average of $176.21 and 18 to 24 year olds will spend an average of $168.95. - NRF
"Cities who take Valentine's Day very seriously" statistics
- Miami, Chicago, Houston, Los Angeles, and New York City are the most romantic cities in the U.S., talking the most about their thoughts and plans on the day on Twitter. - Brandwatch
"Pets also get a big piece of the V-day pie" statistics
- A record one in five (21.2%) say they will include Fluffy and Fido in their Valentine’s Day plans, looking to spend a mere $5.28 on average – which equates to a whopping $703 million on pint-sized gifts of all varieties. - NRF
- Americans spent more than $700 million on Valentine’s Day gifts for their pets – that’s about DOUBLE what is spent on Halloween costumes for pets. - NRF
"Love ain't cheap: Valentine's Day spending" statistics
While most (53.2%) plan to buy candy for the sweet holiday, spending a total of $1.7 billion, one in five (21.1%) plans to buy jewelry for a total of $4.8 billion, the highest amount seen since NRF began tracking spending on Valentine’s gifts in 2010.
Additionally 37.8 percent will buy flowers, spending a total of $2.1 billion, and more than one-third (35.1%) will spend on plans for a special night out, including movies and restaurants, totalling $3.6 billion. Celebrants will also spend nearly $2 billion on clothing and $1.5 billion on the gift that keeps on giving: gift cards. - NRF
"Digital marketing brings home the V-day bacon" statistics
- 16% of Valentine’s presents will be purchased online. - CPC Strategy
- 32% of tablet owners plan to purchase online. - CPC Strategy
- 24% of mobile users plan to purchase online. - CPC Strategy
- 72% of young shoppers research online before purchasing in a store. - n Channel
- Two thirds of in-store shoppers will check prices on their phone before making a purchase. - n Channel
- Digital interactions influence 36 cents of every dollar spent in a brick & mortar store. - n Channel
- 71% of shoppers believe they will get a better deal online than in stores. - n Channel
- Valentine’s Day shoppers spent an average of $175.80 in 2014, an amount 31 percent higher than Valentine’s Day shoppers in general. - Momentology
"Social media and influencers will help you spread virtural love" statistics
- Almost 200 million people worldwide now regularly use ad-blocking software. - PageFair
- Some 34% of US online adults responding to a new Responsys study indicate that they have “broken up” (with a brand due to receiving poor, disruptive or irrelevant marketing messages. - Responsys
- 77% consult online reviews to make a purchase decision. - Econsultancy
- 71% of consumers are likely to purchase an item based on social media referrals. - Harris Interactive
- 44% social media savvy women say their buying decision is influenced by a trusted blogger. - Business 2 Community
- WOM-inspired marketing produces 37% greater customer retention rate and twice the amount of sales when compared to paid advertising. - McKinsey
- 81% of consumers receive advice from friends and family about a purchase through social networking sites. - Mintel
- 2 million people pin product pins daily. - Shopify
- 1.1B views of videos last year with the word “Haul” in the title. - Think With Google
- 2.4x increase in purchase when jewelry is discovered via Instagram. - L2inc.com
"How to get your customers to fall in love with you" statistics
- Nearly two-thirds of Americans don’t begin planning until a week or less before Valentine’s Day. - Money Crashers
If you're still reading this post, that basically makes you a badass stats lover. Leave a comment and let me know what you think!
Have a nice day, fellow stat-lovers!