How To Set up your first blogger campaigns

How To Set up your first blogger campaigns

Setting up your first set of blogger campaigns can be somewhat of a daunting task because there's really no easy way to do it in a systematic way.  We've come up with a strategy that you can replicate though.  This strategy serves many purposes : learning the ropes, understanding the going-rates, and AB testing all sorts of variables.  By the end of your first set of campaigns, you'll have a great set of data that will guide all of your future campaigns.

Influencer Marketing is the New King of Content

Influencer Marketing is the New King of Content

Customers look to influencers before they make purchase decisions. This new endorsement model we call ‘Influencer Marketing’ is the easiest way to gain access to potential customers and establish trust. After all, influencers are amazing – not because of their fame – but because of their capacity to connect with people.

A Step-by-Step Guide to Setting up Your First Blogger Campaigns

A Step-by-Step Guide to Setting up Your First Blogger Campaigns

We've noticed that many of our customers who are new to influencer marketing tend to fall into the same pitfalls that we, ourselves, stumbled into the first time we ran a blogger campaign.  This post walks through each part of the process, as well as what to avoid.  You can really save so many hours of frustration if you're armed with the right knowledge.