Holiday Marketing Stats

Greetings, Holiday-Stat Seekers! 

Earlier this month we put together an infographic that dives into holiday marketing stats for 2015. We also provided data on which social media platforms carry the most influence and provide the most gift inspiration for shoppers during the holidays.

If you're interested in using that infographic you can find it here.

We know infographics aren't for everyone though, so if you'd like graphics that are broken up, we've got your back! Below you'll find the infographic stats broken up into bite-sized chunks. If you decide to use some of these, we'd appreciate a link back to our original infographic or our homepage.

Enjoy! And feel free to leave any feedback or thoughts in the comments. And if you'd like anything specific, feel free to reach out on our Contact Page.


Above graphic : The Shelf's 2015 Holiday Marketing Infographic

Data : Think With Google and NRF

Summary : Holiday shopping starts early! Some are even filling up their baskets as soon as Halloween, if not Thanksgiving. Black Friday and Cyber Monday are also huge for sales, so businesses need to take advantage of this crucial time of year. Shoppers last year reported that they completed 52.9% of their holiday shopping by December 10th.


Above graphic : The Shelf's 2015 Holiday Marketing Infographic

Data : Fierce Retail, Channel Advisor, eMarketer.

Summary : Holiday spending has grown by $50B since last year, which means businesses need to take full advantage! It's reported that 81% of the entire year's digital commerce growth was accounted for in the fourth quarter, proving just how important digital is during the holidays. Retailers are also taking note with 74% saying that at least 20% of annual sales are made during the holiday season. 


Above graphic : The Shelf's 2015 Holiday Marketing Infographic

Data : Think With Google, Internet Retailer, Fierce Retail.

Summary : Whether or not you're a brick and mortar store, being found online is crucial. In fact, it's expected that 64% of in-store sales will be influenced by digital this year. That's $434B in sales! Last year should have been a strong indication, with 78% of shoppers using the internet for holiday research before making a purchase. Cyber Monday, which is just around the corner on November 30th, can't be ignored; last year, $2B in sales went down, making it the biggest spending day in U.S. history. 


Above graphic : The Shelf's 2015 Holiday Marketing Infographic

Data : Burst Media

Summary : Earlier this year, Burst Media reported on just how big influencers can be in each industry. They ran 48 influencer marketing programs, spanning 15 industries, and employed 662 independent website publishers and bloggers. For every $1 spent on influencers, businesses were seeing $6.85 in returns. But the ROI was especially huge for for food/drink, retail/apparel, and travel. 


Above graphic : The Shelf's 2015 Holiday Marketing Infographic

Data : Influence CentralBusiness 2 CommunityTechnorati, and Content Institute.

Summary : When it comes to modern marketing, nothing is more important than trust. With so many brands vying for customers' attention, people are turning to their most trusted sources to find the best ideas and gift inspiration. In fact, offers shared by trusted advocates convert at 3x-10x higher rate. 90% of consumers believe an online review is more important than getting input from a salesperson, which says a lot about how sales will go down this holiday season.


Above graphic : The Shelf's 2015 Holiday Marketing Infographic

Data : PageFair, BBDO Study, Socialnomics, Mashable.

Summary : Approximately 200M people now use ad blockers, which means it's time to move on and find new marketing tactics, otherwise dollars will be wasted. 65% of shoppers use social media to find gift inspiration, plus 25% of search engine results go to user-generated content, so businesses are better off working with social media influencers to drive their messages home to targeted audiences.


Above graphic : The Shelf's 2015 Holiday Marketing Infographic

Data : L2 Inc.

Summary : When it comes to purchase intent, visual products do ridiculously well on social media. In fact, customers who view or engage with a piece of user-generated content featuring their products are more likely to purchase an item. The above chart showcases how likely customers are to purchase in each category.


Above graphic : The Shelf's 2015 Holiday Marketing Infographic

Data : Think With Google, Google Commerce Blog.

Summary : Haul and unboxing videos are a huge inspiration for gifts during the holiday season. The best way to do them? Through niche influencers. What's more, 80% of shoppers watched product reviews and ratings last year. 68% of shoppers prefer product videos from "people like me".


Above graphic : The Shelf's 2015 Holiday Marketing Infographic

Data : Pinterest.

Summary : We like to call Pinterest the "unsung hero" of the holiday season because it's the most overlooked social media channel for driving sales. 87% of Pinners have purchased something because of Pinterest but, more importantly, 38M people have saved holiday pins. Pinterest is HUGE for holiday buying inspiration. 


Above graphic : The Shelf's 2015 Holiday Marketing Infographic

Data : Mashable.

Summary : In case we didn't mention it yet, Pinterest is huge for gift inspiration :) Facebook follows not too far behind.


Above graphic : The Shelf's 2015 Holiday Marketing Infographic

Data : Shoppers Voice Holiday Survey

Summary : Curious what men and women are putting their money toward during the holidays? Well, as it turns out, clothing is dominating holiday sales for both men and women! Toys, electronics, and books aren't too far behind either.


So there you have it. A ton of data on what goes down during the holidays and what businesses can do to make sure they are in the right places (online), at the right time. 

Please leave any feedback or thoughts in the comments section or pop us an email if you need more help!