Getting started Tips
If you have never done influencer marketing, please do yourself a favor and read the blog posts at the bottom. You will save yourself frustration, we promise! Influencer marketing is very different kind of marketing channel. It has the power to outperform all of your other marketing efforts, but it requires a good strategy and creativity in your approach. The articles at the bottom will give you a head start!
New to Influencer Marketing?
Infographic Overview of Influencer Marketing
This infographic is a quick overview of influencer marketing in general. We have pulled in results from numerous studies covering a variety of topics : why it's effective, how many companies are using it (and to what extent), which industries it's most prevelant, and more.
An in depth review of our first influencer campaigns
We see that nearly everyone falls into the same initial pitfalls when doing influencer marketing for the first time. It's tricky business. And unless you're lucky, there's a very high chance that you'll just dismiss it after your first try. This article walks through how to avoid the typical mistakes that nearly everyone stumbles into.
Blogger Outreach seems like it would be totally straight forward. Right? Write an email template, then blast it out to 40 bloggers. But that's actually wrong. Your response rate is going to really suffer. And you won't be getting the best matches with this approach. This article is written by our marketing guru, Sabrina, who also happens to run her very own fashion blog. She gives you a run down on what will get you results!
Don't get a fine from the FTC. They can be mean.
There are disclosure guidelines that you need to be aware of. Brands get fined in the case of a missing disclosure (not the bloggers). Additionally, we walk through how you can make classy looking disclosures (as opposed to tacky ones)!
How to get creative with your campaigns
Sponsored posts don't always need to follow the same old boring format. You can mix things up quite a bit! And try out new styles of campaigns. Many of these other approaches unlock ROI potential that wasn't previously accesible with the normal style campaign.
Get creative with your targeting
This is an important concept! You don't always need to target blogger's within your niche. You just need to make sure that their following is the right demographic for your product. HP, Diet Coke, and Blue Apron are three companies that have been targeting fashion bloggers lately! This is a great strategy, because the fashion blog audiences aren't totally indundated with products like those. It's wide open!